They’ve got to be doing this. They’d be crazy not to. They’ve already got a huge head start on music downloads. Jumping into movies too with both digital distribution and portable playback hardware would make them a mint all over again. September 7th is the big day, though Apple admitedly hype the hell out of every new hardware announcement, even the slightly upgraded new Power Books.

“1,000 songs in your pocket changed everything,'’ the invitation reads, in a clear allusion to the 2001 introduction of the iPod. “Here we go again.'’

Of course, both things have been quietly rumoured before but mutterings on the grapevine somehow seem louder this time. Here we go again indeed.