There’s a lot to agree with here. Basically, they rightly acknowledge that the big publishers aren’t going away, but that’s not what they’re after:

em>I don’t want to destroy EA; I just want developers who have really cool ideas that will never get greenlit by EA to feel they have an alternative.

They’ve realised that it’s just as hard to find and appraise great niche games as it is to fund them, no matter how much you want to do either. They haven’t fully outlined how they’ll be rectifying this but the direction they’re going seems right to me. Best of luck to them, we need this kind of thing.