January 24, 2006

Bye Bye Booth Babes

It’s about time. Anyone remember when publishers believed magazine ads or box art with “hot chix” were all they needed to sell games? Booth babes at E3 have long seemed like a tacky leftover from that era when publishers though games couldn’t sell themselves, instead falling back on the old adage that sex sells. Somehow this seems a minor but important part of an industry gradually finding its feet and growing up.

2 Responses to “Bye Bye Booth Babes”

  1. Brinstar Says:

    Word. Fewer distractions from the games themselves is a positive thing.

    Though I have seen the point about sex games brought up and how they can’t use scantily-clad women to sell their games.

  2. Shard Says:

    It’s only sexually explicit conduct and partial nudity that they seem to be cracking down on.. They can’t stop publishers continuing to use women to staff their stands and I would place bets on high concentrations of full-body pvc cat-suits this year…